Describe what do you mean by the term SEO and SEM with respect to internet and computer technology

Search Engine Optimization (SEO)
Search engine optimization is also known as SEO. This is the process of improving the amount of traffic and the quality of traffic to a website from search engines using algorithmic search results for keywords.

Search Engine Marketing (SEM)
An advertising strategy designed to bring visitors to a particular web site. Typically used in conjunction with search engine technology to deliver ads for businesses to appear in search results with other related content.

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